Strategy and Communications Division (SCD)
The Strategy and Communications Division (SCD) is responsible for coordinating the development and monitoring of SHENA’s business plans and scorecards, as well as facilitating strategic decision-making processes within SHENA. SCD is also responsible for strengthening SHENA’s brand identity and maintaining effective communication with the general public and relevant stakeholders.
MAIN FUNCTIONS
Strategy & Business Planning: Oversees, leads, and manages SHENA's strategy and business planning, with a focus on performance-based culture (KPIs and scorecards) and business performance improvement initiatives.
Corporate Communications: Provides strategic direction and oversight of corporate communications to ensure consistent, aligned messaging in support of SHENA's overall objectives.
FUNCTIONAL CHART
The Division comprises two units, each led by an officer reporting to the Director.

CORE ACTIVITIES
Strategy & Business Planning — Leading the development and execution of SHENA's strategy and business plans, with a focus on building a performance-based culture through KPIs and scorecards.
Performance Improvement — Driving initiatives to enhance business performance across the organization.
Corporate Communications — Providing strategic direction and oversight to ensure consistent, aligned messaging in support of SHENA's objectives.
Stakeholder Engagement — Building and maintaining strong relationships with key internal and external partners.
Brand & Reputation Management — Safeguarding and strengthening SHENA's public image.
Media Relations — Managing engagement with press and external media channels.
Internal Communications — Keeping employees informed, engaged, and aligned with the organisation's strategic direction.
REACH THE DIVISION
CONTACT INFORMATION |
EMAIL ADDRESS |
Strategy and Communications Division (SCD) |
scd@shena.gov.bn |
Strategic Planning Unit (SPU) |
spu@shena.gov.bn |
Corporate Communications Unit (CCU) |
ccu@shena.gov.bn |
General Enquiries |
info@shena.gov.bn |
